The Brand

Cool, yet conscious.

It’s a combination rarely seen in fashion - especially not in the handbag industry - but here at Hebe Rose New York it comes naturally. By using elements of natural or recycled materials across our whole line, we prove that fashion can have a conscience. 

Every Hebe Rose is at least 60% recycled, with much of the material we use coming from the PET Plastic bottles that would otherwise be clogging up a landfill.

Hebe Rose New York was started in early 2016 by two designers, April Rose Gedney Ramirez and Barbara Corea, who both shared a common goal. 
One such goal was to create a product by recycling what we could and making a difference. It sounds simple but with a lot of laws to abide by, this was not an easy task for a startup.

Luckily, we’ve made some incredible friends along the way, friends who believe in our vision and have helped us get our wild dream off the ground.   

To see the realities of our country’s waste, we went on a trip to Asia. What we learnt on this journey broke our hearts. Because many American landfills are at capacity, our garbage is being sent over to third world countries, like the Philippines, where people sort through landfills to find recyclables. It just doesn’t sit right with us, seeing other people deal with our country’s problem.

Seeing this for ourselves has made us even more determined to change the fashion industry from within. Ethical fashion is not a trend, but it is a statement. It’s a statement we hope more consumers will make as they wake up to the harm caused by mindless consumption.

This is what Hebe Rose New York is all about. Making a statement. Making a difference.  
Recycling turns things into other things, which is kind of like magic! Share your look with the #handbagmagic hashtag and take pride in showing off your #heberosenewyork.

Let’s modernize the fashion cycle and save Mother Earth, one beautiful handbag at a time.

Contact Us.

  • 106 W 32nd St New York
We're Open: MONDAY – FRIDAY / 08AM – 05PM

Our parent company


Rekreate LLC

Private label company


- +

Added to cart successfully!