SoHo’s new concept store, Dreams On Air, launched in style last night with a party that brought together designers, editors, bloggers and NYC socialites. Hebe Rose New York co-founders and co-designers April Rose Gedney and Barbara Corea were there to represent the brand and mingle with the clientele.

Champagne flowed, snacks were served and the networking and shopping went on into the night. Watch snippets from the party below.

 

 

As you can see, it’s a beautiful space housing a number of cool, upcoming designers. Check it out for yourself! Pop into the SoHo store at 120 Wooster St, New York, NY 10012. Browse the items and if you happen to fall in love with a Hebe Rose, don’t forget to snap a photo, tag @heberosenewyork and use the hashtag #handbagmagic.

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