We’re thrilled to announce that our collection has been chosen for the new Dreams On Air concept store. Located in the heart of SoHo at 120 Wooster Street, Dreams On Air blends both PR and retail, and we couldn’t be more excited about showcasing and selling our collection there.


On the ground level, there’s the sleek shop floor, where you’ll find Hebe Rose bags in amongst other upcoming designers such as Alexandra Nam, Jordan Louis and Sarah Swann. Peruse the featured collections and purchase a new statement piece in the knowledge that you’re supporting NYC fashion design - all sale proceeds go directly to the designer.

The floor below is reserved especially for press. One of each bag in our collection is held there, waiting for an editor, stylist or blogger to notice it and fall in love with it. We can’t wait to see which magazines and blogs our bags will be popping up in thanks our inclusion in this space!

We’ll be celebrating this new endeavour on Wednesday, March 22nd from 7pm. If you’re a friend of Hebe Rose - or an influencer interested in attending - be sure to request an invite by emailing us at info@heberosenewyork.com.



Related post

Hebe Rose Brand Reveal!


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